CTR (click-through rate) in Google AdSense is the ratio between the number of ad clicks and the number of page views. Since the CTR is expressed as a percentage, it is necessary to multiply it by the value 100 to get the CTR percentage. CTR is an indicator of success in earning as a Google AdSense publisher.
- CTR = clicks / page views
- CTR% = (clicks / page views) * 100
For example, if you get 4 ad clicks in 100 old web views, then your CTR is 4%. Google itself does not provide a maximum CTR which is considered reasonable and permissible. However, many AdSense publicists claim that a 5% CTR is still safe, while a CTR is more than that, Google will seriously monitor the blog. In fact, there are blogs that find it difficult to achieve a CTR of 1% and there are blogs that easily achieve a CTR of more than 5%.
Why is the CTR of each blog different? There are many factors that influence the CTR on any blog. If the percentage of CTR is low, you need to make efforts to optimize it based on the factors that influence that CTR in order to obtain a better CTR. A better CTR makes it possible to earn better Google AdSense earnings. The following are some of the factors that can affect Google AdSense CTR:
1. Ad size
When you create a new AdSense ad unit, there are quite a few ad unit sizes to choose from. Choosing the right ad unit size will make a definite and significant difference to your AdSense earnings. A certain ad unit size used can generate more clicks than other ad unit sizes. Generally, advertisers will bid higher prices for well-performing ad unit sizes.
Many AdSense publishers claim that the larger the ad unit size the better performance it is because it is more visible. However, Google itself also provides recommendations for several ad unit sizes that perform well based on the results of experiments that are run. You can also get an increase in the number of clicks by blending several different ad unit size variations on a single blog page.
2. Ad type
When you create a new ad unit, there are three choices of ad types that can be used, namely Text ads only, Display ads only and Text and display ads. By default, Google uses Text and display ads. Google itself recommends choosing Text and display ads to ensure that all advertisers can bid to be able to display their ads on the website. Google will then display whichever ad has the highest bid and allow the ad to be clicked on.
3. Advertising colors
Ad color has an important role in determining the level of Google AdSense CTR. For AdSense publishers themselves, they may be familiar with the term ad blindness, which is the tendency of visitors to just ignore existing ads. By trying to experiment with ad colors, it is hoped that the ad will be more visible to visitors.
You may have seen AdSense ads with certain colors on a blog page. Blog owners try to use color to make their ads stand out to their visitors. Google itself also provides techniques that can be tried, for example making the background color and ad borders the same as the blog page background color (blend), using the same ad color as one of the colors on the blog (complement) or making the ad color contrast with blog background color (contrast).
4. Ad position
Ad position greatly affects the visibility of the ad by visitors. Place the ad in the right position and become the focus of the visitor’s eye. There are certain areas on a web page that visitors get more attention. Because every blog is unique in many ways, you need to do an experiment to determine the most appropriate ad position so that visitors do not ignore it and give it the possibility to be clicked.
5. Types of advertising
There are some blogs that really only put up banner ads Text and display ads. Google itself has several types of ads such as link ads, AdSense for search, Anchor ads and Vignette ads. Installing more types of ads on blog pages means that more ad variants will be seen by visitors which are expected to increase ad clicks.
6. The type of traffic
We know several kinds of traffic sources where blog visitors come from. There is organic traffic, direct traffic, paid traffic, email marketing traffic, social media traffic and referral traffic. Different traffic can make a difference to the number of clicks you get. Traffic from search engines (organic traffic) and referral traffic in general can contribute a better number of clicks than direct traffic or social traffic.
7. Relevance of advertising
Google always strives to display ads that are relevant to blog content. To be able to display relevant ads, the Google AdSense crawler will crawl the page and get the keywords on the page. When a visitor visits a blog page, Google AdSense will display ads that match these keywords. The crawling process is an important part of getting the right keywords.
Relevant ads displayed on blog pages are more likely to be clicked so that the CTR is higher compared to irrelevant ads. However, Google is not always able to show relevant ads for some reason, for example you request a re-crawl because it has updated the content and this takes time or indeed when there are no content relevant ads available. If you feel that the CTR is low, one possibility is that the ads displayed are not relevant to the website content.
8. Selection of templates or themes
Templates play an important role in influencing Google AdSense CTR. If you are a Blogger platform user, you can easily get Blogger templates, both free and commercial ones. Blogger templates generally offer certain features to attract bloggers to use these templates. One of the features that is usually on the list of features of a Blogger template is High CTR.
For Google AdSense publishers, this is a feature that is considered very important and perhaps the main. Use a really high CTR template, a template designed and optimized for AdSense. Using a template that is not high CTR can have an impact on reducing the number of ad clicks so that the CTR is low. High CTR commercial templates are the best choice because they are usually structured and well coded.
9. Balance of content and advertising
Many AdSense publishers think that the more ads there are, the higher the CTR. This assumption is not always true. There needs to be a balance between advertising and content. If the ad is too dominant, besides making the page more heavy, it will also give a bad user experience. Blog visitors will think that the blog only focuses or prioritizes advertising, not on quality content.
Google AdSense has removed the limit on the number of ads that can be placed on blog pages but has also emphasized the balance of ads and content. Many argue that more dominant advertising is an offense. Keeping the website cleaner from ads will get the sympathy of blog visitors. You can use the Google AdSense Ad balance feature to control the number of ads displayed on blog pages in order to get a good user experience.
10. Ad blindness
Ad blindness is the tendency of blog visitors to ignore the advertisements posted on blog pages. Generally, the blog templates or themes used by bloggers have the same layout. The same layout is one of the causes of ad blindness. When a visitor finishes visiting a blog and then visits another blog, the visitor can predict or predict the position of the ad.
You need to reduce or reduce ad blindness so that visitors do not ignore the advertisements placed. There are several ways that can be done to reduce ad blindness, for example by changing the color of the ad, changing the position of the ad, reducing the number of ads, changing the layout or changing the template and so on.