For anyone who is buying your domain for the first time, you might be confused about how to choose the right domain name. Choosing a domain name is actually the same as choosing a name for your company or business. You need time and a lot of thought in choosing that name. Your domain will become your identity on the internet so you should make sure that the name you choose matches your business and is easy to find and promote.
Following are 10 steps that you can use to find the right and perfect domain name for your new website!
1. Use a creative and brandable domain name
As mentioned earlier, your domain name will become your identity in the online world. Therefore, as much as possible use a creative and brandable name so that you can do branding easily. Your domain will be the name that is sought, remembered and distributed by customers and visitors to your website.
Brandable domain names are names that are unique and stand out compared to other competitors. Of course, with a unique name, you will be remembered by many people. Then how do you find a brandable name?
- Create a new word. You can make new words that sound catchy to attract attention. Google and Yahoo are the two big companies that do this.
- Use interesting words that already exist. You can look for words that may be used less frequently in your day but according to your business.
- Use a domain name generator. Now on the internet there are already many generators that you can use to search for domain names just by entering words that you feel are suitable for your domain name.
2. Make sure that your domain is easy to type
Finding a domain name that is easy to remember and easy to type will help you achieve online success. If you use slang spellings or words that have multiple spellings it will make it hard to remember.
3. Use a short domain name
If your domain name is long and complicated, there is a chance that your customers cannot remember your domain. Or they might also be able to misspell or type your domain address. If you use a short domain, of course, less likely things like this happen. It is recommended in choosing your domain name, your domain name no more than 17 characters.
4. Use keywords that are related to the needs of your website
If this domain is for a business website, try entering keywords related to your business and service in your domain name. For example, if you have a laundry business, enter the laundry keyword in the domain. Using keywords on the domain can help your business website’s SEO appear on the first page of search results. That way, you will also increase your website traffic.
5. Think long term
Although you are advised to use keywords in your domain name, but also remember not to choose a domain that is too niche. Think about your plans going forward. Do you plan to expand? For example, if you plan to do business in the SEO field. Maybe you want to enter the word SEO in your domain name. But first think about whether you want to expand in the future? Maybe you will offer other services such as web development or email marketing. If you use a domain name with the word SEO in it, surely this name will become less relevant in the future. Maybe you think that you can change the domain name, but changing the domain name will affect your branding and SEO ranking. So you should think of a domain name for your website from the start.
6. Your target area
If your business is a local business, you might also consider entering your city name in your domain so prospective customers and local customers can easily find you.
7. Use a domain that is easy to remember
In this world there are millions of domain names that have been registered so it is very important if you have a catchy and easy to remember domain name. To test, you can ask others if the name is easy to remember? If so then maybe you can use the domain.
In choosing a domain name, make sure that your domain name is not trademarked, copyrighted, or used by another company. If you use a name that is already trademarked, copyrighted, and used by another company, you could be subject to legal problems.
Therefore, it is very important for you to do research before choosing a domain name. Before you buy a domain, you must first check if the name you want is still available.
9. Check whether your domain name is available on social media
Before you choose a particular domain name, first check whether the name is available on social media sites, and whether there are registered trademarks for that name.
To build your brand, it helps you have the same name in all your domains and social media. This builds branding and makes it easy for visitors, fans and customers to find you on the web. In addition, to avoid legal problems, you must stay away from names that already have trademarks or trademarks.
10. Avoid using numbers and hyphens
It is better to avoid using numbers and hyphens. As much as possible do not use numbers and hyphens in your domain name. The use of hyphens can make your domain more complicated. Imagine if Facebook has hyphens between Face and Book so that it becomes a Face Book? Not necessarily they can become as famous now. In essence, using hyphens and numbers in your domain can make your domain name complicated.