Research shows that many people become impatient when dealing with websites. Approximately 25% of visitors leave the web page if the website is not uploaded in 4 seconds or less than 4 seconds. This has indeed become a consequence if the website does not load quickly. Fortunately, problems like this can be overcome; if you can reduce the loading time to 2.9 seconds, then your website can be the fastest site compared to other websites. Even if marginal improvements related to website speed are carried out, it will only produce disproportionate huge profits for your business. Because WordPress has dominated the web, it is no wonder that site owners want to find out ways to speed up loading of WordPress websites.
Here we will show 9 ways to speed up loading WordPress websites that are not difficult for you to implement. You don’t need to be a programming expert to follow this guide: this WordPress tutorial is written without ignoring the beginners in the website world. Not only does it boost user retention on your site, but this tutorial is also intended to improve SEO!
1. Test Your WordPress Site Speed
Before starting WordPress optimization, you need to really know the state of your website. Testing site speed isn’t just a matter of formality; You don’t need to read this tutorial to finish if your site is at optimal speed. There are many useWordpress Tutorialful tools that enable you to measure site performance. You can test your website with GTmetrix. This site has combined Google Page Speed Insights and YSlow results. If you want to check the performance of your site compared to other sites, then visit Pingdom.
2. Remove Plugins and Themes That Are Not Needed
It is common to add new features to your site and keep your website modern and relevant. On the WordPress site, adding features like this can be done via plugins and themes. Sometimes, newer plugins replace the functionality of the original features, making them less functional. Over time, you will realize that your site has been filled with plugins and themes that are rarely used.
The number of plugins, especially plugins that are not used anymore, will only interfere with WordPress performance. Generally, the first thing you should do is delete or at least deactivate unneeded plugins when optimizing WordPress. Ideally, your site only needs plugins that affect performance.
Minify is a useful technique if you want to improve website performance. This technique will reduce the size of front-end files and scripts (HTML, CSS, JS) by removing unrelated characters, such as space and comments, from these files. As a result, the same functionality is presented without additional bulk.
4. Enable Gzip Compression
Besides minifying files, you can also use a separate form from compression, which is Gzip compression. In essence, whenever someone visits your site, resources (files) from the server will be taken. The greater the resource, the more time is needed to load the resource at the client end. By enabling Gzip compression, you can substantially reduce the size of these resources. This step can speed up WordPress loading.
5. Optimizing Images
The nature of images that are not moving and tend to be static is often not a problem by website owners. However, did you know that high resolution images can cause bandwidth interference? So, what you need to do is check the size of the pictures used. This does not mean that you should not use high resolution images and should only use smaller, blurry images. There are many methods or ways to optimize images on your website. WordPress plugins, like Smush Image Compression and Optimization offer an easy way to increase speed without having to sacrifice image quality.
6. Dividing & Creating Long Content into Multiple Pages
Another keyword that you might find while searching for ways to speed up loading WordPress websites is pagination. Pagination refers to the technique of dividing and shortening longer content. This short section will then be displayed one by one as a separate page.
Generally pagination is used to hold comments because loading thousands of comments simultaneously can cause congestion on the bandwidth. You can easily activate pagination in the comments section of WordPress – place your cursor in Settings and open Discussions. In this section, you can specify the maximum number of comments per page. It is recommended to use a balanced approach. Too many comments on one page are very unexpected because users do not want to always click to visit the next page.
7. Upgrade PHP Version
Not many people know this trick. However, this trick is one way to speed up loading a WordPress website that is quite powerful. Apparently migrating from PHP 5 to PHP 7 in your own way is quite alarming. However, that way, you can find other ways to do it. WordPress performance can be improved by factors in PHP 7 compared to PHP 5; PHP 7 can process 112% more requests / seconds than PHP 5. In fact, WordPress also reaps the benefits of PHP 7 memory optimization which results in a 30-50% increase in performance. For this reason, PHP 7 is set as the default version of PHP on all shared hosting services.
8. Using the Caching Plugin
Caching is an excellent mechanism for offloading multiple loads on a web server. Basically a caching engine stores information that is often used on client systems (browsers, memory) so that the browser does not need to retrieve information repeatedly from the server. Most caching can improve site performance. Therefore, caching is known as one of the leading techniques for managing WordPress performance.
9. Use Content Delivery Network (CDN)
Because now the internet is so fast, sometimes we forget that web pages are made by physical hardware that is located far from your location. And sometimes distance is a big problem with response time. Most sites solve this kind of problem using Content Delivery Networks (CDN).
When you activate the CDN on the website, the client’s browser no longer accepts every page from the web server, instead some static pages are forced to be placed in a data center adjacent to the client’s location. This step reduces the total number of requests handled by the web server as a result of improving WordPress performance.