The race to get web pages to the top in search engines or SERP rankings has become more competitive in recent years. You cannot claim success in business without utilizing the power of search engine optimization or SEO. With millions of people using search engines every day, reaching more potential customers online should be your priority. This is best done through effective digital marketing, with SEO as the main tool in driving more traffic to your website.
The effectiveness of SEO lies in the strength of the keywords used on the website. Keywords will play an important role in optimizing your website, such as how to build blocks for a house. If you have an existing website, you want to know if you already have adequate optimization needed. Image is also the most important factor that helps improve website optimization. So, it is very important to do a perfect image search that is relevant to your website.
Here are a 15search engine optimization points that you should pay attention to optimizing your web pages to get the best results in search engines:
1. Short URL and SEO Friendly
Gone are the days when using generic domain titles in website URLs was a thing. A good URL is one that has a domain name that uses keywords that represent or are related to your business and file paths that are relevant to the content on a particular page. If users can only see numbers in the URL, they are likely to click on it. With a short and friendly SEO URL, it becomes easy for professionals to index sites on Google.
Google, the search engine giant, also recommends keeping short URLs to around 3 to 5 words, or their algorithm will most likely bypass your website. Their data also shows that people are more likely to click on websites with shorter URLs.
Https is the abbreviation for Secure Hypertext Transfer Protocol. The word “safe” added at the end of the usual HTTP URL protocol means that there is an additional layer of security when users visit websites. Websites with https tend to be clicked on by users because search engines also recommend them.
Web pages without https can be considered dangerous by the browser’s internal security features and can prevent websites from loading completely. Users will also avoid these problematic sites for fear of data security. So, logically, only secure websites with https rank well on SERP.
3. Title Tag
The first thing a user will see on the results page is a list of page titles called title tags. This is the reason why title tags are considered as important SEO drivers. The optimized title tag is best used with your target keywords and cannot exceed 60 characters.
Your brand name and subject must be included in your title tag. The target keyword must also be placed closer or at the beginning of the title tag to be considered relevant by search engines. One significant improvement factor that can increase title tags higher in the ranking of results is the use of modifiers, such as a particular year and the nature of the content, whether it’s reviews, guides, or tips.
4. Description of Metadata
Just below the main header found in the SERP is a meta description. This short text is an overview of all content found on your website. It has the power to make or break the chances of users clicking on your website. Meta descriptions or metadata descriptions are both concise and keyword rich. The recommended meta description length is around 150 to 160 characters. The metadata you provide must be well written and free of grammatical errors.
5. Use of the H1 Tag
The title found at the top of the page on your website is the main header. This is where the H1 tag is applied. The H1 tag or header tag is an HTML tag that looks like this: <h1> Word </h1>.
Wrap the H1 tag with the title, or the header of your web page will make it look bigger and thicker than the rest of the text. The search engine recognizes this HTML tag and therefore uses it in ranking web pages in search results.
6. Introductory Keywords
As mentioned before, keywords play an important role in SEO. It is a best practice that the first 100 words into website content must contain relevant keywords. This will highlight what content is for the user and at the same time, it can be read for search engine crawlers. Don’t add too many keywords. It is always important for you to check keyword density before posting content on your site.
7. Keyword Rich Content
Quality web page content is the most important part of SEO, especially when using the right keywords. Optimized web page content is rich in keywords and keyword phrases. But most importantly, it must be well written and packed with information as well.
A reader or user must reach an understanding of the topic being discussed. Keywords and keyword phrases must be placed smoothly and strategically in certain sections of content. To determine which keywords can be used as often as needed, keyword analysis tools such as Google Adwords can be useful.
8. Long Content
When it comes to SEO, the rule of thumb is to dig deep enough into the topic and discuss each important dimension. The length of the content will be important in this aspect. Long and interesting content can improve a website’s ranking, but the quality doesn’t have to be sacrificed for the sake of quantity. When content is the right length, it also increases the web page’s “show time” or the duration that users save on that page.
9. Relevant H2 tags
Aside from the main header, subtitles must also be wrapped in HTML tags. Subtitles can be wrapped with tags H2 through H6. The bigger the number, the smaller the subheading size. So, relevant subtitles usually have H2 tags. This helps create a hierarchy of topic relevance in web page content that will be interpreted by search engine crawlers.
10. Pictures and Videos
Without pictures and videos, web sites will be boring. The visual element gives life to web pages. These images and videos can be used for optimization with the help of alt tags or alternative tags. Alt tags replace images when they fail to load on the page. This is the same text tag that can be deciphered by search engine crawlers after scanning through web pages. Web pages with images that are tagged correctly can have better search results ranking. An additional step in this case is to add an external or internal link.
11. Relevant Links
Outbound and internal links can be used to create relevant data networks on web page content. Blogs, articles, or other material that is published online that relate to the topic being discussed on the page can increase the ranking of the website. However, you must ensure that this link is from a reliable source. Links can really help you to generate more organic traffic to your site.
12. Responsive Web Design
Cellphones and tablets are more portable compared to laptops and desktop computers, which is why people today depend on this gadget to access the internet for relevant information. For web pages to be considered responsive, they must be viewable on a variety of devices – from laptops to mobile phones.
13. Social Media Link
Although search engine crawlers do not have to include social media links in terms of ranking, they can be used in other useful ways. Apart from search engines, active users are also crowded on websites or social media platforms. It’s the same reason that social media sites are flooded with advertisements and is also a vital approach in digital marketing.
This helps spread news and information in a diverse and wide population of potential customers. When inserted into a web page, it allows users to share your content on their social media accounts. So, even though indirectly, this can be considered as part of a well-optimized web page.
14. Page Updates
The relevance of information changes as quickly as how the modern world changes. Sometimes, discoveries and breakthroughs occur. Truths and theories that were previously felt can be refuted, and new ideas are generated throughout the year. For web pages to remain relevant, the information they offer must also remain relevant. When further information is added, or editing must be done, the website content must be edited and proofread too.
15. Page Load Speed
Slow loading and frequently jammed sites that take more than 5 seconds to fully display can prevent users from returning. It’s no surprise that Google has now included page speed as a factor in ranking search results. An effective web page for SEO can have a good number of images, graphics, and videos and still load at high speed. This can be achieved by using Content Delivery Networks or CDNs, compressing image and video files, and having a fast, reliable web host.
Increasing traffic on your website is only the beginning. This list will give you a more hindered view of how to approach SEO applications and gather more traffic and referrals for your website and business. The results will not be immediately displayed but with perseverance and perseverance, all the hard work you do to build SEO-powered web pages will really pay off.