Website and blog now is not just a medium for writing and expressing opinions only. More than that, it has other functions such as increasing sales through digital promotions, increasing consumer awareness and so on. On the website and blog there is a measuring indicator known as the bounce rate. Then, what is the definition of bounce rate, how it works and its function? It’s good you read this article to the end.
What is the bounce rate?
Basically, bounce rate is a term in describing the percentage of visitors to the website or blog that we manage. Namely, more emphasis on how long these visitors open our website and blog. The index value of the bounce rate is 0-100. The calculation itself is very unique, if your website or blog numbers are large and close to 100 then that is not good. Conversely, if the numbers get smaller and even close to zero then it shows a positive trend.
In other words, in high programming language this bounce rate will get worse for search engines. This is the same as if the better the contents of your blog and website, the visitors will feel comfortable for long. However, on the other hand, if a website or blog has bad content and appearance, it is certain that visitors will not be long open the web or blog.
Things that affect the bounce rate
The size of the bounce rate is determined by several things. Both in the form of internal and external factors. Internal here like the design and content presented. Then the external factors are internet speed and easy access for visitors. Here is an explanation of some of these things you need to know:
1. Loading speed
The loading speed is the most vital damaging effect on the bounce rate. The reason for this is actually very simple. Someone wants quick time to open a page, blog or read the articles in it. If the loading speed is very slow, of course it will make visitors feel boring.
In fact, not infrequently they will close your blog or website before the page opens well and thoroughly. For this reason, if you want to keep visitors when you first open a blog or website, then pay attention to the loading speed.
After loading, the second thing that can make the bounce rate high and low is the design and appearance. For this one matter you also need to pay attention. Make visitors as comfortable as possible when entering on your website or blog. Arrange the display as well as possible and don’t confuse visitors. Especially with the large number of widgets and the difficulty to access important things. Obviously this will make visitors feel disturbed and might leave your website or blog before reading the content until it runs out.
3. Content presented
Continuing from the points above, the next problem regarding bounce rates is content quality. This content is the main attraction in a blog or website. Therefore, it is important for you to create quality content. Whether it’s for writing, photos or videos. This method is indeed proven effective to make visitors linger open your website or blog. Preferably, for content avoid copy paste. Then, highlight the benefits of the article that you created.
Next is about linking. In the article you should include an internal link to facilitate further search. However, do not enter internal links that are not related to the content. You need to enter an internal link that matches one another’s content.
While regarding external links, you should minimize in the existing article content. With the existence of external links, it also directs readers to other blogs or websites. So this will increase the bounce rate of your website and blog because visitors are also interested in opening the blog from the external link.
How it works Bounce rate
How it works bounce rate is to count how many visitors open a website or blog that you create or manage. The formula in calculating the amount or percentage of bounce rate is the number of visitors who only open one page: the total number of visitors x 100%.
Remember, bounce rates do not only work on short visit times. This short time is usually calculated to be less than 10 seconds. But also calculations and other things, for example whether the visitor is interested in clicking on other content.
For example, a blog can be visited by around 1 million visitors every month. While visitors who only visit one page is 500 thousand. From here actually we can calculate the bounce rate by using the formula above is 500,000: 1,000,000 × 100% = 50%. Here it appears that the bounce rate of the blog is 50%. In fact, the ideal and recommended percentage is 15% -45%. The blog case is actually slightly in excess of recommendations, so the conclusion is that there needs to be a slight improvement both in terms of content and appearance so that the bounce rate decreases.
Bounce rate function
Until now the bounce rate is the most important measuring indicator in assessing a website or blog. Even more so in a search engine. So, whether or not the bounce rate will have an impact on the progress of the website or blog and the use of SEO in it. If it is broken down and sorted again, the function of the bounce rate is as follows:
- As a gauge or indicator of the quality of blogs and websites, bounce rates can increase search engine trust in our websites or blogs. If the website or blog is considered good, it will appear on the top pages of search engines and this will certainly benefit you. Especially for marketing a product for example.
- A bounce rate can also be used as an indicator for evaluating. We become aware of what is in a website or blog. Usually, the main factor visitors leave your website or blog is a long loading time. The existence of pop ups, promos, and surveys allegedly as one of the causes of the slow loading. So, you need to do an evaluation based on the findings of the bounce rate to re-create a website or blog trusted again by the user.
- Bounce rate on the other hand also affects you in improving the quality of your website or blog. Here there are two strategies that can be applied so that visitors feel at home for long. First, by creating good content articles, photos and good writing so that it can create increased awareness. Or you can use the second method, namely by entering an internal link. In this way, it will connect one content with another content. Thus, curious visitors will click on the next content and this will slowly reduce the bounce rate.
That’s a review of the bounce rate starting from the definition, how it works, and its functions.