We may often hear about domain authority, and how it affects a website, but do we really know the ins and outs of domain authority? How it works, as well as effective ways to increase domain authority for a website.
Domain authority is a website metric which is a measure of trust of a site or website based on referrals originating from search engines and users, as has been developed by Moz, domain authority is an important factor that influences the traffic and ranking of a website, because domain authority is a reference or barometer of the level of trust of the site itself.
Many SEO experts say, if this domain authority is a reference to how Google gives page rank to a site. But there are also those who think, if this is not entirely true. Indeed there are many pros and cons about this domain authority, but what we need to look back at is, sites that have a high page rank must have a value or a very good level of domain authority. So we can conclude, that domain authority is one of the many factors or barometers of the level of trust that search engines have on a site or website.
If we already know and understand what domain authority is, and how it works and its influence is very significant on the website that we have, then what we have to learn next, is how to increase domain authority so that it gives a significant effect on the website that we have .
How to Improve Domain Authority
Some of the steps outlined below need to be carried out continuously in order to have a great influence on the domain authority of our website, which in turn, will affect the traffic and ranking of the websites we have.
1. Make sure you have the right SEO Techniques Target Maybe this is the basis of everything that we apply to improve this domain authority, the right technique will produce something far better, that’s why in-depth research and trial and error are needed to ensure that the SEO techniques that we master are appropriate, or right on target, so that nothing is wasted or uses up a lot of energy. Technical details about SEO, such as the structure of a website, breadcrumbs, URL structure, meta tags, header tags, word count, keywords, etc. you must have mastered, because this is the foundation for increasing domain authority.
2. Creating Quality Content
Quality content is the backbone of increasing domain authority, not only based on quality content, but also content that contains things that are informative, out of the box but still in a corridor that can be accepted by logic and common sense. In-depth research needs to be done before developing a content, content that is very detailed, content that is interesting and unique, fresh, and content that is evergreen or timeless, in accordance with the context of the times, is very influential in the quality of a content. The following is an article that contains tips on creating quality content.
3. Promote the Content
Promoting quality content through various channels available, such as through social media, paid social media services, or via e-mail from our database, and creating quality promo content is something that can help us promote content contained on the website.
4. Social Media
Social media is one medium that can influence your brand or website exposure. With the right social media strategy, you can increase the domain authority of your website. Improve your company’s social media profile, use the right design to build your business’s credibility, regularly promote your social media on your own website. The point is, you cannot get rid of the role of social media in increasing the domain authority of your website. Check out our article about engaging customers on social media.
Why branding can be said to be an important milestone in increasing domain authority, because when in the minds of your target market your business has embedded everything related to your brand, then inevitably, or not, like it or not, they will definitely link it to your business website. . In short, the right branding strategy can help expose your website content, so it can be accessed by a wider market or audience, so that it will create more powerful backlinks.
6. Make Many Backlinks On Each Content
Now we have touched on something that has a very direct and significant impact on domain authority. One way to increase domain authority is to create a lot of backlinks in every content contained in the website that we have, but what needs to be underlined is, the backlinks that we enter, must be natural, without intending to trick search engines or spamming, because if manipulating the search engine , we can be sure we will never get a domain authority.
7. Build a Strong Internal Link
Strong internal links, also create a strong network between users and search engines, so that in the end it will affect the ranking and traffic of your website. Sites that have strong internal links will also have strong interconnections, so the website will become unbreakable. By creating a lot of content, it will automatically create an internal link that can be linked to every content that we create.
8. Implement SEO Onpage
Many kinds of onpage SEO that can be applied, ranging from techniques to create content, placing keywords, making friendly txt robots and making meta tags on blog templates. The more often your blog is seized by search engines, then you can be sure your website is liked by the search engine, and domain authority will flow up significantly.
9. Establish strong relationships
Why build strong relationships between website owners can affect domain authority? Because, if the website owner links the link contained on your website, it will indirectly increase the domain authority. Simply put, a good relationship is directly proportional to the increasing domain authority.
10. Routinely Cleaning Toxic Link
It is not easy to routinely and continuously to clean links that are indicated spam and bad for our website, but this is very important to increase the domain authority of our website.
All the methods outlined above are very dependent on our level of consistency. It is necessary to apply a routine, regular and continuous schedule in carrying out the methods above. Things that are rarely considered in any discussion about domain authority are, matters relating to the age of a domain. The longer the domain age of the website, it does not automatically increase the domain authority of the website. There are other things that determine, such as whether or not a site or website has been improved, outdated SEO techniques, bad link profiles, and lack of fresh and quality content. Along with maintained consistency, then along with the increase in the domain authority of your website. Be patient, because SEO does not show results overnight, it takes a long journey before you finally pick something very sweet.
You will find many different ways to increase domain authority on a website or other sites and some of them are very good, like here, you only have to practice this, do that and so forth. But you must remember and do not forget the main points, all must return to the big picture about SEO today, namely content marketing. You can win the competition – domain authority, website traffic, organic search results, and ranking – by directing your focus entirely to the content of your website.
The better and more quality content you have, the better website you have. Including the increasing domain authority of your website.