The search engine industry is a big industry in this century. With a variety of technologies that enable one to wander around cyberspace whenever and wherever, it encourages the search engine industry to always improve to be better. One of the improvements is about the Google Algorithm which is often called the Google Penguin.
The longer the millions of content into the virtual world from various parts of the world. This is if there is no standard setting of content, it will spread a variety of hoax content, misleading and inferior content. While Google as an information provider that will provide its services to users has the goal of presenting information as complete and valid as possible.
As more and more content and the development of content on the internet, the Google algorithm is also always updated so that the device used is always compatible with the latest content. If in the past the Google Algorithm update was always announced and carried out periodically, for now Google confirmed that the Google Algorithm update was done in real-time and would not be published.
Like the Google Algorithm that was discussed in a previous article. Google’s algorithm consists of various types. Google names its Algorithms code-named Google Penguin, Google Panda, Google Hummingbird, Google Pigeon and so on. Each of the algorithm code names has its own function. And in this article we will discuss specifically about Google Penguin.
Google Penguin is the code name for the Google algorithm update that was first announced on April 24, 2012. In this update Google Penguin is able to reduce rankings in search engines for sites that violate Google’s Webmaster Guidelines.
The initial launch of Google Penguin caused a 3.1% impact on requests on the English language search engine. Develops over time and affects the performance of the SEO community related to the problematic practices it does. In early 2017 Google Penguin became part of Google’s core algorithm until now.
Google Penguin was originally a tool from Google that is separate from other algorithmic tools. However, since 2016 Google has decided that Penguin has become an integral part of the Google Algorithm system. Also in the beginning with a low quality backlink on one website content will have an impact on the entire domain, but starting with Penguin 4.0 the rules are softened and Penguin does not penalize the entire domain.
The task of Google Penguin
This Google algorithm update code named Penguin has two special functions that SEO practitioners must understand. This special function is
1. Handling Backlink Scheme
Link scheme or backlink scheme is the use of backlinks that are not natural or manipulate links in various ways so as to increase the position of the website on the SERP. This technique of making backlinks affected by Google Penguin is usually not allowed by the Google Webmaster Guidelines.
Links that are obtained by paying an amount of money or exchanging links improperly can trigger Google Penguin to crack down on websites that do so. Or making a link using a backlink generator will also trigger a reaction from Google Penguin.
In addition, the use of links that are not in context (not contextual) will also trigger Google Penguin to act. So if there is a website that is downgraded after the Google Penguin Algorithm update, it could be that the website concerned violates the use of link schemes. Unfortunately currently the algorithm update is no longer published.
2. Handling of Excessive Keywords (Keyword Stuffing)
Excessive use of keywords in a content in order to affect the position of the SERP will get a penalty from Google Penguin. So in a content that contains a lot of keywords that are inserted (keyword stuffing) will make the website not automatically as a website that is read by search engines but instead will be threatened by the existence of the Google Penguin algorithm.
Manual Penalty or Penalty of the Algorithm?
Google will punish those who do not meet the Google Webmaster Guidelines for creating content. These penalties take the form of a shift in the SERP ranking to the lower or heavier penalties that make the website not search engine indexed.
If the decline in the SERP position coincides with the date of the Google algorithm update, it can be ensured that the website is subject to automatic punishment from Google’s Algorithm. But now it will be difficult to detect because the Google Algorithm update is done in real-time and not published.
While the manual punishment itself is mostly done because of reports from internet users who find violations on the reported website such as the presence of violent content, paid links, copyright infringement and so forth. Although it is also possible that Google can independently monitor various websites under its supervision.
Recovery from Google Penguin Punishment
If our website is subject to automatic punishment from the Google Penguin algorithm, we can restore the website so that the SERP ranking does not decline again. But this is done if it is clear that our website has fallen in rank because of the impact of Google Penguin.
1. Content Revision
Perform content revisions if there is one content that allegedly leads to keyword stuffing so as to make a bad influence on our website SERP ranking. Besides continuing to learn to create quality and original content is the key to success in white hat SEO.
2. Cleaning Backlinks
We can remove unnatural links. Using a backlink checker will be very effective in finding various backlinks that have poor quality. It may be that the backlinks we accidentally created or created by others with certain goals such as negative or other SEO goals.
3. Disavow Backlink
Another way is to disavow backlinks on the backlinks that we suspect are causing Google Penguin to react to our website. Gathering suspected links makes our website bad. By using the disavow backlink feature on Google services, it will be easy to handle problematic backlinks that we might have difficulty controlling.
With the Google Penguin actually provides us and other SEO activists a whip that we are required to continue to learn and become even better going forward in creating and managing website content. In addition, sportsmanship in achieving the SERP position must always be prioritized so that the relationship between content and optimization is clearly visible. Hopefully this article is useful. Thanks.