If you are a Blogger and will make Adsense as your main source of income, then you cannot ignore the importance of Adsense optimization. When we talk about Adsense optimization, there are many things that need to be discussed about how to increase AdSense CPC, and our main target is to get high CPMs and get more dollars from clicks that are earned.
Even though your AdSense CTR is good it doesn’t mean that the dollars that flow into your coffers will be good too. This is something that is common in non-English blogs. If your blog is included in the category of AdSense advertisers who get huge traffic but the Adsense productivity of your blog is still low, then it’s time for you to understand the points that I will discuss in this post, and this will definitely help to increase your AdSense CPC and your overall income.
Here are 10 tips to increase AdSense CPC
Let’s start by answering the basic questions first and then we will move to some tips for doing so in order to increase your AdSense CPC.
CPC (Cost Per Click), that is, you will be paid for every click on the ad that you put on your Blog. Maybe you pay attention to Adsense publishers talk a lot about CTR and pay less attention to CPC.
If you are really serious about how much income you will get from Adsense then your attention should focus more on CPC rather than CTR. Getting thousands of ad impressions on your blog won’t help much but a blog with a good CPC can make a big difference.
CPC has nothing to do directly with the blog traffic you have, but if you are aware of and look at micro-niche blogs, you will realize that even though these types of blogs do not have high site traffic, micro-niche blogs provide more money from Adsense.
The reason is simple, namely the eCPM for the blog is very high so you are paid a high fee also for your CPC, and then there are other factors such as ad competition, keywords and more.
The first way to increase your CPC AdSense is to choose the right niche for the blog or website that you are going to create. CPC (Cost Per Click) advertising depends on the topic that you write on your blog.
Okay, I will share information with you about any niche that has a high click value. The following is a list of niches that can provide high click values:
- Domains – Internet Domain Blogs like Godaddy, Namecheap etc. have the highest CPC values.
- Gadgets – Gadgets like Apple products
- Google – Google Products
- Microsoft – MS Office
- Home loans
- Hangouts & Romance – is the niche with the lowest CPC.
2. Answer the question of your blog visitors
The meaning is, that your blog must answer the question that is being sought by the reader. So before writing a blog, try to find what the reader is looking for on the Internet and then you have to present solutions to them through your writing.
This is the way to increase AdSense CPC that is most used to increase AdSense revenue
Remember you must always be directly involved with your readers. Your content must always be adjusted to the niche you are aiming for so that more blog visitors can read your articles, because blog visitors feel they have a solution and are comfortable with your blog.
Good content will get you a high CPC Adsense level. In addition, good content is also preferred by search engines. High clicks will automatically affect your earnings too.
Create targeted ads with high traffic from countries like USA, UK, Germany, Canada. By setting up your blog for these countries. When you do keyword research, be sure to use the Estimated CPC column.
3. Choose ads
On Google Adsense you will find settings that allow ad settings. You can open your Adsense account and see how much each ad category is in your pay.
This setting displays the different ad categories that will be displayed on your website. If you find that certain ad categories pay you a small fee then don’t hesitate to block these ad categories.
4. Block ads that are not relevant
You can also block ad categories that are completely irrelevant to the content or niche of your blog. Suppose the contents of your blog discuss about Technology but the ads that appear are dating ads, Politics, Religion etc. These must be connected with what is being sought by visitors to your Blog.
5. Create responsive ads
The next way to increase CPC AdSense is to make your blog appear on a variety of different platforms such as desktops, laptops, cellphones and so on. Although CPC is generally not much affected by the platform on the ads that are displayed, you must do your best to target as many readers as possible.
Create responsive ads that can be adapted by mobile devices because the ads displayed on mobile phones are of high quality. Responsive ads allow ads that you install can be seen perfectly on a variety of devices.
One important factor to increase CPC is the targeting of blogs in certain countries such as America and the UK, which will automatically affect the price of clicks. Clicks originating from the United States can be valued at $ 2 to $ 3.
Therefore, creating a blog in English will greatly affect the value of clicks on your blog, even though you have to compete with bloggers around the world who also use English.
However, if you can create a blog with a specific niche and optimize your blog’s SEO, then your blog will be able to compete with other English-language blogs.
Many bloggers outside America who use English are able to compete with blogs created in America and get a lot of visitors from that country.
7. Ad Format
Make a text ad format, because text ads have a higher CTR (click through rate). You can also try the text & image ad format together because it will provide a higher CPC. Image ads are usually not preferred for two reasons, namely a low CTR and low CPC.
Although it depends on the niche and type of blog, image ads have a better display and have a higher CTR, CPC is not as good as text ads. Anyways, as I mentioned above it’s different from the type of niche and ad placement is the most important.
8. Ad placement
Never ignore ad placement on your web pages because ad placement is directly proportional to the Adsense revenue you will get. So where should I place ads for maximum CPC?
The answer is simple, which is placing 2 ads inside your blog post and 1 ad outside the post. You can place ads with size 336 × 280 at the top right below the title of the post and place an ad size of 468 × 60 in the middle of the post and place the rest in your Blog’s sidebar.
Heatmap is one of the best visualization tools for data points that are densely packed, which allows your blog visitors to get complete information from your Blog. Whatever your underlying reasons for becoming a Blogger, either as a professional Blogger that makes Blogging activities as a source of income, or you become a Blogger just as a hobby or use blogging activities as a means to pour your thoughts into reading by many people.
You still have to optimize the ads that you install. Do not waste ads that have been installed to be ineffective and do not provide optimal contribution. Your first target should be to provide quality content that provides valuable benefits to visitors and do not make the ads you post disturb the attention of visitors from the articles read by them.
Keep in mind the maximum clicks and high CPC / CPC come from 2 ads that are in the blog post especially at the top of the post under the title.
10. Keep Experimenting
The last of the 10 ways to increase AdSense CPC is that you can experiment in various ways as long as it does not violate the TOS set by AdSense. You can try to advertise under the post title, in the middle or at the bottom of the post.
You can also create link ads that you can place in positions that you think are strategic for getting clicks. Or you can also create ads with different color variations that match the color of your blog.
After you experiment you must pay attention to the ad performance of some of the experiments that you conduct and choose the results of experiments that bring in high clicks and CPC to be maintained and get rid of unproductive ads.
Thus 10 ways to increase AdSense CPC in my version. Whatever the job if based on knowledge, the chances of success will be higher, therefore don’t be bored to always get new information in all respects including this AdSense problem.
I hope these tips will be useful for you, Whatever the underlying reason to become a Blogger do it seriously, maybe you are not so interested in the AdSense advertising program but I am sure that you are not a person who is not interested in money and does not need it.