Google AdSense is an advertising program that allows you to run ads on your website, blog, or YouTube video and get paid when visitors click on it. Ads are generated from businesses that use the Google AdWords program that you feed using AdSense code specifically to your blog or website.
For new websites or blogs, the Google AdSense program can be one of the fastest ways to generate revenue, which is why it’s so popular.
Pros and Cons of Making Money With Google AdSense
The program has several major advantages including:
- Free to join.
- The eligibility requirements are easy, which means you can monetize your website or blog even though it’s new.
- There are various advertising options and some that you can adjust to fit the look and feel of your site.
- Google pays monthly direct deposit if you meet the $ 100 threshold.
- You can run ads on several websites from one AdSense account.
- There are options for running ads on mobile devices and RSS feeds.
- You can easily add it to your Blogger and YouTube accounts, although with YouTube, you must have at least 1,000 subscribers and 4,000 hours of watch time to run AdSense on your videos.
With that, there are some disadvantages to AdSense as well:
- Google can terminate your account in an instant, and that’s not very forgiving if you break the rules.
- Like all forms of online income, you need traffic to make money.
- When people click on AdSense ads, you make money, but your visitors also leave your site, which means you lose the opportunity to make money with higher-paid affiliate products or your own products and services.
- It does not always pay more than other similar advertising programs.
AdSense is a good monetization option, but it’s not a get rich quick program or just make money. Furthermore, Google has rules that some bloggers seem to miss when reading the terms of service. As a result, many website owners have found that they have violated Google’s policies and lost their accounts forever.
AdSense Ad Types
Google offers various types of ads to run on your website, including:
- Text: Text ads use words, either as an Ad Unit (one offer) or Link Unit (list of offers), and are available in various sizes. You can adjust the color of the box, text, and links.
- Image: Image ads are graphic ads. They come in various sizes. You can choose the ad feed option that mixes text and image ads.
- Rich Media: This is a type of interactive ad that can include HTML, video and flash.
- Animated Image
- AdSense for Search: This allows you to have a Google search box on your website or blog. When a user enters a term and performs a search, the search results page opens with AdSense ads. You can adjust the color scheme of the search results pages to harmonize with your website.
Google AdSense Payment
Google pays by direct deposit or checks every month that your income reaches or exceeds $ 100. If you don’t make $ 100 in one month, your earnings roll over and add to the following month. Every time you reach the $ 100 threshold, Google will issue a payment in the next payment period. Through your AdSense account, you can see your current earnings, which ads generate the most clicks, and other useful data.
Make Money With AdSense
Making a lot of money with AdSense requires a plan. Here are tips for maximizing AdSense revenue:
- Read and obey Google’s rules: Webmasters must comply with Google’s webmaster policies, as well as the AdSense program policies.
- Don’t click on your own ad or ask others to click on it: Provide click incentives, buy Pay Per Click (PPC) space, or use a program designed to drive traffic to an AdSense page in violation of the rules. Remember, Google isn’t very forgiving for breaking the rules, so be sure to obey them.
- Have great content that your target market wants to read: Ultimately, money is made, whether through AdSense or other monetization methods, by providing valuable content and quality traffic to your blog or website.
- Use honest and organic traffic-building website marketing techniques: search engine optimization and article marketing are effective in getting free traffic to your site.
- Make sure your website / blog is mobile-optimized (responsive): The number of people using mobile devices is high. Also make sure you use responsive ads so that Google can send the appropriate ad size to mobile devices that see your site.
- Test ad types and placements to find the options that generate the most revenue: Start with standard sizes (300 × 250, 728 × 90, and 160 × 600), then switch to see if one size leads to more clicks than another.
- Maximize your ad placement: You are allowed three standard ad placements per page. Use everything for maximum profit.
- Have ads above the fold: This is the part of your page that can be seen without scrolling.
- Have a leaderboard ad below your header / logo: Instead of placing the ad at the very top of the page, place it next to your logo where it’s easier to notice.
- Include ads in content for visibility: This means having ads inside your article, which can increase clicks because they will be seen during reading posts.
- Monitor your results: Google can overwhelm you with tools and feedback, but do your best to analyze your data to see what it has to say about your results so you can maximize your efforts.
- Read emails from Google: This can be very important if Google sends a warning about something you don’t like on your site. Failure to handle Google complaints will cause termination in the program.
As you know, there are many ways to get income from a website or blog. But many require you to have significant traffic before you make money. This is where AdSense is a good initial monetization option. You don’t have to create anything, you can join the day you start your blog or website, it’s free, and it’s easy to add ad code to your website.