Overture or now known as Yahoo because of the takeover of Yahoos, was the original inventor of the use of P4P or Pay for Performance. Overture sees that the internet is quickly becoming the easiest and most convenient way to shop, and advertising will reach an all-time high due to the large number of businesses in this arena.
To make someone go to the site than others, it must be very visible. Providing advertisements that can direct consumers and potential customers to their sites will enable them to increase traffic and sales. Yahoo provides services that can place site or company advertisements on their sites that can be displayed when certain keywords are entered.
Yahoo offers the opportunity for any company to increase their traffic by using their services. With more and more people knowing your site, there will be more traffic and visitors to your site will be given the opportunity to see your page and your product. Even with a small percentage of successful sales, with this high traffic volume it can still be a big number for your company.
Getting a consistent substantial flow of website visitors is the goal of every company. Many methods are designed and used to ensure that there will be more people to increase sales and to be aware of the existence of the product or service. Website visitors have the potential blood of your internet based business life.
Yahoo / Overture uses the same principles as Googles Adwords. In fact, they are very similar to each other that they use keywords and keyword search phrases and to determine which ads will be displayed per search. When someone types in keywords or keyword phrases to search for anything, search engines provide results in a page. Then on the right side of the page, you will see selected ads that have paid for their ads to be seen with certain keywords and keyword phrases.
For example, say you run a retail / wholesale site for auto parts. You choose keywords that can request or trigger your ad to appear on the page when keywords are searched. When search engine users type a Honda Accord, your ad can appear if you have set it as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.
Although some people work very hard to make their site one of the highest ranking sites per keyword search, you get the chance to be at the top of the list or at least on the first page of search results, increasing your chances of being clicked on. With that, you drive traffic and website visitors to your site much faster.
You must collect cash when using this service. There are several different ways from Yahoo / Overture to bill you. That might be the number of keywords or keyword phrases your ad uses or the number of times your ad is clicked. Others offer many other services such as making your ad appear not only on search engine pages but also with some third party sites.
Third-party sites support ads that have the same theme or niche as them. With more areas of your ad displayed, you increase the chances of people knowing about your site or product. With more website visitors, you increase sales of your site which makes your investment with your ad wise.
With so much competition in internet based businesses, it is necessary to take a big leap from packages with advertisements. Yahoo / Overture will be a good place to start. Many have taken advantage of their services and have reaped the results of this decision. This is a marketing strategy that will increase your website visitors and increase your sales which generate profits.
It takes money to make money, while there are basically low-cost or free methods, using marketing services such as what Yahoo / Overture offers will produce results faster and on a larger scale. Many businesses have learned this the hard way, don’t count with them.