For those of you who are just starting to create a blog or website, what terms are backlinks may still be less familiar. What distinguishes backlinks from other types of links? Why does the term backlink often appear in SEO (Search Engine Optimization) discussions? Why do you have to understand backlinks and apply them on your website or blog? Why need quality backlinks for your website? We will discuss here, starting from what is a backlink.
What is Backlink?
Backlink is a link that is placed on a blog / website that leads to your blog / website page. The activity of building backlinks is also called link building. There are also terms external links and inbound links. So there are backlink givers and backlink recipients. You are a giver of backlinks when you put someone else’s website or blog link on your website. Backlink recipients are websites that get links from backlink providers.
Simple enough, right? Although it looks simple, backlinks also play an important role in the success of your website or blog.
Why is Backlink Important?
After understanding what backlinks are, it’s time to learn why backlinks are important. What are the benefits that can be obtained from backlinks and why you should also use them.
Here are some reasons why backlinks are important:
Google Finds Your Website Through Backlinks
The easiest explanation behind the question “Why are backlinks important?” This is how Google finds new pages to display in its search results. The Google search engine will always crawl to find pages that are most relevant to certain keywords.
Like when humans use maps to find new locations, Google’s search engine uses backlinks to find new pages, crawl on those pages, and then put them in Google’s index.
Think about this. You will find it easier to find new locations that are connected to other locations, right? Remote locations that are not connected to other locations will be more difficult to find. Likewise with web pages. Web pages that do not get backlinks from other websites will be difficult to find by Google.
The more backlinks you get, the easier Google will find your website pages. However, you also have to consider the quality of backlinks. You can’t be careless in looking for backlinks. Because quality backlinks can actually be detrimental to your website.
Backlinks Useful for Maintaining Reputation on Google
When people search for a keyword on Google, Google will try to provide the best search results for the searcher. Google will of course redirect searches to popular website pages. How does Google rate a popular website page or not? Yes, right. Google uses backlinks as an indicator of the popularity of a website page. The more quality backlinks pointing to your website, the better your website’s reputation will be judged by Google.
Relevant Backlinks Increase Website Credibility
Previously I explained earlier that backlinks are an important indicator in determining the popularity of a web page on Google. However, Google doesn’t only value backlinks in terms of quantity. Google also evaluates backlinks on your website based on their relevance.
What is meant by relevant backlinks? Relevant backlinks are backlinks obtained from websites or blogs from relevant niches. For example, a smartphone company is said to have relevant backlinks when they get backlinks from websites or blogs whose niche is technology. That way the smartphone company can be considered credible by Google.
What happens when the smartphone company gets a backlink from a beauty, fashion or even a furniture blog or website? Of course Google will question the credibility of the smartphone company’s website, is the company credible enough for the smartphone and technology industries?
Backlinks Bring Traffic to the Website
In the previous points already explained that backlinks can help websites to be more easily found by Google so that they can appear in search results. The more quality backlinks you get, the better Google’s assessment of your website. Then your website pages can get a high ranking in search results.
In addition to the traffic that you get from Google search results, backlinks also bring traffic from links that are planted on the backlink provider website. Especially if the backlinker website already has a good reputation on Google and gets a lot of traffic. Traffic obtained from the backlink provider website will also lead to your website.